MONSTER ENERGY ACTION PACKED WEEK IN JAPAN WITH LEWIS HAMILTON

Monster Energy headed to Hokkaido Island with four-time F1 World Champion Lewis Hamilton for a week of snow, surf and ski-doo.

In the company of some of the best snowboarders in the World, Kevin Backstrom, Tor Lundstrom and Halldor Helgason, Hamilton, an accomplished snowboarder himself, used the opportunity to push the limits of his ability.

KINC worked with Monster Energy to successfully distribute assets from the trip out to mainstream media securing strong media coverage nationally and internationally, including; Sky Sports, BBC Sport, The Sun, Daily Mirror, The Telegraph, Mail Online and ESPN.

 

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