NEW ERA LAUNCHES EXCLUSIVE COLLABORATION WITH LITTLE SIMZ

New Era have today launched a new, exclusive collaboration with London rapper, Little Simz. Titled “The AGE 101”, the 9TWENTY cap features a faux suede crown and satin lining for a luxurious finish.

Little Simz aka. Simbi Ajikawo is a well established name in the British rap scene with lyrics describing personal anxieties, confusions of life and everyday struggles, but all underlined with hope and determination for a better tomorrow. She created her own musical world, a place she invites everyone to visit. Just 24 years of age, she has released two critically acclaimed and award winning albums independently and toured the world.

In the short film and interview released on the New Era website to mark the collaboration launch, she gives an exclusive look into her world, reveals what inspired the design for her cap and explains how her new album is coming to life. Read her interview and purchase the limited edition “The AGE 101” cap here. 

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