Skullcandy, the original lifestyle audio brand, announced today the launch of ‘12 Moods,’ a groundbreaking program celebrating the visceral power of music. Each month, ’12 Moods’ will spotlight a different mood that’s motivated by listening to music.

Skullcandy will bring that mood to life for its fans through: exclusive music artist content, one-of-a-kind song performances by emerging artists, plus deep-dive interviews and podcast releases. They’ll also feature athlete stories, give an inside look at the Skullcandy team and launch limited-edition product drops. The hottest Skullcandy products will be available in custom colourways that match the spotlighted mood of the months, plus they’ll have colour-coordinated custom accessories.

The campaign kicks off in March by celebrating the mood ‘Bold.’ The bold mood will showcase a live studio performance from brash female rapper Rico Nasty, a profile of professional skateboarder Jenn Soto and the new Skullcandy PushTM Truly Wireless Earbuds in a Bold Tangerine colourway.

Looking ahead, Skullcandy will tap into the mood ‘Elevated’ in April, the mood ‘Fresh’ in May and the mood ‘Empowered’ in June. More moods, colours, artists and athletes will be announced as the program continues.

“To us, music is all about feeling and nothing affects our moods like music,” said Jessica Klodnicki, Chief Marketing Officer of Skullcandy. “The ’12 Moods’ initiative is our unique way of celebrating those moods with Skullcandy fans.”

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