‘JÄGERMEISTER COLD BREW COFFEE’, AN INNOVATIVE NEW ICE COLD SHOT WITH COFFEE AND CACAO

Jägermeister UK has today revealed an innovative new ice cold shot offering – Jägermeister Cold Brew Coffee (ABV 33%). The 50ml bottle has an RSP of £18.

The inventive liqueur sees the classic Jägermeister recipe of 56 herbs and spices expertly fused with cold-brewed Arabica coffee and just a hint of cacao to create a new Jägermeister shot experience, with a barista touch.

 Like the original, Jägermeister Cold Brew Coffee is best enjoyed as an ice-cold shot, served at -18°C from the freezer or a Jägermeister tap machine.

UK Innovation Controller, Tim Hawley commented on the launch: “We’ve been developing Jägermeister Cold Brew Coffee for a number of years, working alongside expert baristas, roasters and barmen through many iterations to create a perfectly balanced fusion of original Jägermeister, the punch of roasted coffee and just a nod towards bitter chocolate.  We’re really excited to see it realised and launching.”

“Coffee has become such a huge part of everyday consumer culture, especially with Gen Z & Millennials, that we see people seeking the flavour for other occasions too, such as when they’re out in a bar in the early evening or hosting friends at home, and smooth-tasting, mellow cold brews are the latest trend driving that. Jägermeister Cold Brew Coffee is perfect for moments of celebration in or out of the home, offering an intricate coffee flavour profile complemented by the classic Jägermeister taste – served perfectly as an ice-cold shot.”

Jägermeister Cold Brew Coffee will shortly be available from selected Morrisons stores and off-licenses nationwide. In the on-trade customers will find it at Greene King pubs across the UK, Beds and Bars outlets in London, and other outlets nationwide. A limited edition Jägermeister Cold Brew Coffee gift pack can be pre-ordered from the Jäger eshop for £24.99 including free delivery.

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