Unlocking a mainstream audience for Monster Energy

10:1 return on investment
50 athletes, teams and event sponsorships activated
£1.5 billion reach of global PR coverage
250 million views on YouTube

Monster Energy’s only European communications agency

Audience

Unlock a mainstream audience for Monster Energy’s sponsorship properties.

Brief

Activate Monster Energy’s motorsports, action sports and music endorsements in consumer and lifestyle media through content, PR, social media and events.

Outcome

KINC is Monster Energy’s only European communications agency in Europe. We have generated coverage with a reach of over 1.5 billion, contributed to the success of Ken Block’s Gymkhana films, which have become a global phenomena generating over 250 million views on YouTube, connected Monster with a number of high-profile sports sponsorships and activated over 50 athletes, teams and event sponsorships that regularly deliver a return on investment exceeding 10:1.

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Process

KINC has worked with Monster on a Pan-European remit across its consumer and sponsorship properties.

The first major piece of activity we undertook was amplifying Monster’s sponsorship within Formula 1 generating global media awareness of the association with teams and driver.

KINC activate all of Monster’s sponsorship properties and bringing them to life with PR and digital campaigns that help build the Monster brand across the UK and Europe. Major pieces of work include MotoGP de France and the Gymkhana Grid franchise.

The team handles the Pan-European activity for all of Monster’s action and motorsports athletes including: Valentino Rossi, Lewis Hamilton and Jorge Lorenzo.

Get in touch to find out how we could help your brand unlock an audience