Unlocking new audiences

KINC is a Communications Agency that excels at unlocking new audiences.

KINC curates cultural conversations for brands within music and lifestyle, sports and entertainment, fashion and tech. KINC works with some of the world’s most successful consumer brands to identify and authentically engage with target audiences and their defined communities.

We understand that inspiring new and infrequent consumers whilst not alienating those who are loyal, is the key to incremental sales and brand growth.

KINC operates with a mix of insights, experience, research and distinctive creative to produce measurable results. 

We challenge ourselves to produce distinctive-integrating-thinking. Ideas explained in a few words and substantiated in detail.

  • Distinctive

  • Integrated

  • Thinking


We amplify strategy and creative through an integrated communications process and our full-service offering.

Audiences consume media through multiple channels and different formats. KINC operates an integrated approach with clear story-telling and messaging across media channels where identified audiences congregate, employing a mix of content, events, social media, ambassadors, sponsorships, influencers, PR and tactical advertising.

Unlocking a global electronic dance music audience

Burn EnergyRead more

Unlocking a youth audience outside of the sport, targeting 16-24 year olds

England RugbyRead more

Unlocking a ‘Fast Laner’ audience for Dunlop Tyres

DunlopRead more

Unlocking music audiences in Europe for New Era

New EraRead more

Unlocking a motorsports audience through a football sponsorship

CastrolRead more

Unlocking music and lifestyle audiences for Skullcandy

SkullcandyRead more

Unlocking a mainstream audience for Monster Energy

Monster EnergyRead more



To kick off Timberland’s largest ever global campaign, Nature Needs Heroes, the brand has teamed up with critically acclaimed south London music artist Loyle Carner and the National Park City Foundation (NPCF), to promote positive change for local communities and the environment. 

Read more


3rd Floor 15 Bedford Street Covent Garden London WC2E 9HE

View on a map