The Creative Communications Agency
Unlocking Audiences

When it comes to connecting with your audiences, the KINC is the key

You don’t get noticed by being the same. But, it’s not enough to simply be different either. The sweet spot? Finding the common point of difference between you and your audience. That shared peculiarity that turns strangers into friends and communities into culture. We call this the KINC.

The secret to finding it is working out who you’re actually talking to. Whether you’re a Millennial, Gen Z or yet to be, it’s our characteristics and quirks that make us who we are and that offer the secret to unlocking audiences. So, that’s where we start.

It permeates everything we do here at KINC. From big, bold campaigns to the smallest social post. It’s the secret to great creative work (something we know lots about), connecting you to your audiences, and embedding your brand into popular culture.

Services

We’re where your audience is.

We believe communications should always be audience-led. And so our services are as well. From traditional media to social media, creators, content and experiential, the key to unlocking your audience isn’t just in understanding what they say, but how and where they say it.

We’ll guide you from strategy & planning through to execution and amplification, creating work that becomes synonymous with community and culture.

Social Media

Content Creator

Creators & Content

Experiences

Experiential

Digital & Print

Digital & Print Media

Clients

Unlocking a Gen Z audience with music, street art and sustainability culture

TimberlandRead more

Unlocking an 18-24yrs Audience for Jägermeister through Irreverence, and Exclusivity Culture

JägermeisterRead more

Unlocking a youth lifestyle audience beyond core gaming communities.

SCUFRead more

Using music to keep New Era at the heart of Youth Culture

New EraRead more

Unlocking tech, lifestyle and gaming communities, building brand credibility and trust.

SkullcandyRead more

Unlocking a ‘Fast Laner’ audience for Dunlop Tyres

DunlopRead more

Unlocking a youth audience outside of the sport, targeting 16-24 year olds

England RugbyRead more

USC Fashion: The USC Fits Campaign

Video content is without question one of the most influential and growing mediums in the digital space right now. Short-form video content, in particular, caters perfectly to modern audiences. Platforms like TikTok, Instagram Reels, and YouTube Shorts have become popular for their easily “snackable” content. These formats are highly effective at grabbing viewers’ attention and quickly conveying a message.

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New Era: 59FIFTY 70th Anniversary Celebration

In celebration of the 70th anniversary of New Era’s iconic 59FIFTY cap, a star-studded banquet was hosted at The NED, epitomising the brand’s enduring legacy and influence in music, fashion and culture. KINC was entrusted with the pivotal role of ensuring that top-tier talent attended the event, focusing on a diverse array of artists spanning different music genres. This featured notable talents such as Dizzee Rascal, Cristale, Young T & Bugsey, Antslive, Rushy, Flava D, J1, and KidWild, creating a dynamic blend of OG icons and rising stars.

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Charles Tyrwhitt: Regent Street Store Opening

KINC lead the opening of the new Charles Tyrhwitt store on Regent Street, running a wide-reaching press plan that included interviews with both the CEO and Founders of the company across a range of titles in the business news, national and lifestyle spaces, and hosting an event at the new store to showcase the brand’s latest collections.

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4th Floor 73-74 Berwick Street Soho London W1F 8TE

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Enquiries
hello@kinc.com

Careers
careers@kinc.com