Unlocking audiences

KINC is a Communications Agency that excels at Unlocking Audiences.

We help brands connect with people on a deeper level. From existing fans, to whole new audiences.

It’s not just our rich data, but our knowledge of people and culture that makes us distinct.

We understand their worlds. Their heroes, their passions. What drives them, what moves them. How and where to talk to them.

That’s where we find the spark. The catalyst. The KINC.

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  • imPACT

    To provide true insight into understanding brand audiences, we developed imPACT, a process which defines and profiles audiences with detailed knowledge of consumer behaviours, interests, attitudes and perceptions.

  • People &

    We use globally recognised data sources to pinpoint exact audiences.

  • Culture

    We create ideas that leverage the things that resonate with them: sports, entertainment, music, fashion, food and drink, art, design.

  • Targeting

    We spread the word through targeted communications including PR, social media, content and experiences to drive measurable outcomes.



  • Strategic Development
  • News Room & Press Office
  • Talent & Influencer Management
  • Media Partnerships


  • Strategic Development
  • Creative Consultation
  • Production
  • Delivery


  • Strategic Development
  • Creative Consultation
  • Social Media Management
  • Digital Advertising


  • Experiential
  • Events
  • Live Sponsorship Activation
  • Sampling

Unlocking a Youth Culture Consumer to deliver brand heat and relevancy

TimberlandRead more

Unlocking new consumer audiences to capitalise on changing consumption habits

JägermeisterRead more

Unlocking a youth lifestyle audience beyond core gaming communities.

SCUFRead more

Using music to keep New Era at the heart of Youth Culture

New EraRead more

Unlocking lifestyle communities, building brand credibility and trust

SkullcandyRead more

Unlocking a ‘Fast Laner’ audience for Dunlop Tyres

DunlopRead more

Unlocking a youth audience outside of the sport, targeting 16-24 year olds

England RugbyRead more

Timberland’s ‘My Community, Our Nature’ campaign is live across Europe!

Together with a number of authentic creatives across the UK, France, Germany and Italy, we helped Timberland create a campaign centred around helping people discover nature and engage with their community. In the UK, this was championed by award-winning musician Joy Crookes, who headed a community project at InSpire youth club at St Peter’s Church in her home borough of Elephant & Castle.

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The Music Generations: New Era celebrates its iconic history in music

Working with some of the biggest and most authentic musical talent across Europe, we’ve helped New Era launch their latest campaign: The Music Generations. This celebrates the brand’s journey through culture by championing pioneering artists across every genre. To showcase this, we partnered with some of the best musicians around right now, from the originals who did it first to the newcomers who are on their way to the top. 

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