You don’t get noticed by being the same. But, it’s not enough to simply be different either. The sweet spot? Finding the common point of difference between you and your audience. That shared peculiarity that turns strangers into friends and communities into culture. We call this the KINC.
The secret to finding it is working out who you’re actually talking to. Whether you’re a Millennial, Gen Z or yet to be, it’s our characteristics and quirks that make us who we are and that offer the secret to unlocking audiences. So, that’s where we start.
It permeates everything we do here at KINC. From big, bold campaigns to the smallest social post. It’s the secret to great creative work (something we know lots about), connecting you to your audiences, and embedding your brand into popular culture.
We’re where your audience is.
We believe communications should always be audience-led. And so our services are as well. From traditional media to social media, creators, content and experiential, the key to unlocking your audience isn’t just in understanding what they say, but how and where they say it.
We’ll guide you from strategy & planning through to execution and amplification, creating work that becomes synonymous with community and culture.