Unlocking new audiences

KINC is a Communications Agency that excels at unlocking new audiences.

KINC curates cultural conversations for brands within music and lifestyle, sports and entertainment, fashion and tech. KINC works with some of the world’s most successful consumer brands to identify and authentically engage with target audiences and their defined communities.

We understand that inspiring new and infrequent consumers whilst not alienating those who are loyal, is the key to incremental sales and brand growth.

  • Strategy

    With a mix of insights, experience and research, KINC operates a 6-stage, proprietary process of identifying and unlocking new audiences.

  • Creative

    Developing the big idea for a campaign, producing a piece of content to engage audiences or creating a one-to-one experience.

  • Amplification

    PR, social media, digital marketing, tactical media buys, influencers, ambassadors, sponsorships and events.


We amplify strategy and creative through an integrated communications process and our full-service offering.

Audiences consume media through multiple channels and different formats. KINC operates an integrated approach with clear story-telling and messaging across media channels where identified audiences congregate, employing a mix of content, events, social media, ambassadors, sponsorships, influencers, PR and tactical advertising.

Unlocking a Youth Culture Consumer to deliver brand heat and relevancy

TimberlandRead more

Unlocking new consumer audiences to capitalise on changing consumption habits

JägermeisterRead more

Unlocking a youth lifestyle audience beyond core gaming communities.

SCUFRead more

Using music to keep New Era at the heart of Youth Culture

New EraRead more

Unlocking lifestyle communities, building brand credibility and trust

SkullcandyRead more

Unlocking a ‘Fast Laner’ audience for Dunlop Tyres

DunlopRead more

Unlocking a youth audience outside of the sport, targeting 16-24 year olds

England RugbyRead more


3rd Floor 15 Bedford Street Covent Garden London WC2E 9HE

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