Unlocking audiences

KINC is a Communications Agency that excels at Unlocking Audiences.

We help brands connect with people on a deeper level. From existing fans, to whole new audiences.

It’s not just our rich data, but our knowledge of people and culture that makes us distinct.

We understand their worlds. Their heroes, their passions. What drives them, what moves them. How and where to talk to them.

That’s where we find the spark. The catalyst. The KINC.

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  • imPACT

    To provide true insight into understanding brand audiences, we developed imPACT, a process which defines and profiles audiences with detailed knowledge of consumer behaviours, interests, attitudes and perceptions.

  • People &

    We use globally recognised data sources to pinpoint exact audiences.

  • Culture

    We create ideas that leverage the things that resonate with them: sports, entertainment, music, fashion, food and drink, art, design.

  • Targeting

    We spread the word through targeted communications including PR, social media, content and experiences to drive measurable outcomes.



  • Strategy & Planning
  • Creative Development
  • Campaign Management
  • Press Office


  • Tier Assesment & Planning
  • Talent Identification
  • Contract & Management
  • Creative Partnerships

Social Media

  • Digital Strategy
  • Channel Management
  • Creative & Content
  • Digital Media Buying


  • Creative Development
  • Production & Management
  • Sponsorship Activation
  • Sampling Initiatives


Unlocking a Gen Z audience with music, street art and sustainability culture

TimberlandRead more

Unlocking an 18-24yrs Audience for Jägermeister through Irreverence, and Exclusivity Culture

JägermeisterRead more

Unlocking a youth lifestyle audience beyond core gaming communities.

SCUFRead more

Using music to keep New Era at the heart of Youth Culture

New EraRead more

Unlocking tech, lifestyle and gaming communities, building brand credibility and trust.

SkullcandyRead more

Unlocking a ‘Fast Laner’ audience for Dunlop Tyres

DunlopRead more

Unlocking a youth audience outside of the sport, targeting 16-24 year olds

England RugbyRead more

Skullcandy Hosts Gaming and Street Fighter Collab Launch

In celebration of Skullcandy’s newest launch, the SLYR, SLYR PRO AND PLYR headsets, KINC planned and executed a full immersive brand launch. The purpose of the event was to get media, retailers and influencers feeling, experiencing and celebrating the new products, specifically the limited edition street fighter headsets.

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