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Ken Block Set For European Assault As He Announces Monster Energy World Rally Team To Race in WRC

Ken Block Monster Energy WRC
Monster Energy and Ford power the star and brains behind the legendary Gymkhana films as he brings his game to the WRC with the arrival of the Monster Energy World Rally Team. www.youtube.com/watch?v=Zve4h1IhfLU

London 11th January 2010 – You heard it right… the Monster Energy driver and rally sensation that is Ken Block is bound for the World Rally Championship in 2010. The man behind the jaw dropping Gymkhana series (with over 70m views to date) is set to grab the sport by its crown jewels as team owner and driver. Meanwhile, his European fans are in line for a treat as Ken brings his own brand of entertainment this side of the pond.

Balancing his role as co-founder and continued schemer of DC Shoes’ meteoric rise with a 3-pronged assault on rally, Ken will use 2010 to hone his skills in WRC whilst aiming to win X Games plus Rally America. He will drive a Ford Focus RS in WRC rounds.

Ken has the honour of being the first American to campaign the series in the WRC’s 38 years and will be competing in a select number of races in 2010. The Monster Energy partnership enables Ken’s massive fan base to see him in action at several of the European legs of the WRC, which includes the UK, France, Germany and Spain amongst others.

“A radically extreme form of motorsport with supremely talented drivers who compete on gravel, asphalt, snow and ice, really mirrors everything we are about,” said an amped Mark Hall, Monster Energy President. “Monster couldn’t have a finer ambassador in our new venture into rally.”

Created and assembled by Ken himself, the Monster World Rally Team will not only be gunning for racing success, but also take motorsport to new creative heights. The simple goal: to become the best-known team in the WRC and bring rally to the masses in the process.

Sound like fun? Ken sure thinks so: “This is going to be one of the craziest and most challenging years of my life and rally career… I’m stoked!”

The Monster Energy World Rally Team can be followed throughout the season at www.monsterworldrallyteam.com, not before you check out the Monster World Rally Team launch film here: www.youtube.com/watch?v=Zve4h1IhfLU.

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About Ken Block

Team owner and driver, Ken Block has partnered with long term-sponsor, Monster Energy to create the Monster Energy World Rally Team. His own 43 Racing, LLC has been synonymous with outstanding achievements in rally for over 5 years. His Gymkhana viral films have prompted tens of millions of views and appearances on the likes of BBC’s Top Gear. Gymkhana TWO was voted one of the top 5 viral videos of 2009 by Ad Age. Ken co-founded DC Shoes, the world famous skate and boardsports company in 1993.

About The Monster Energy World Rally Team’s Sponsors

The team is proudly supported by Monster Energy (title sponsor), Ford, DC Shoes, Castrol and marketing support from Codemasters’ Dirt Franchise. Additional sponsor and marketing enquiries can be made to Steve Astephen at sa@wmgllc.com.

About Monster Energy

The no.1 by-volume sales energy drink in the United States, Monster Energy supports the sport. Be it MotoGP, Superbikes, supermoto, skis, boards, snowmobiles, SX, rally, insane distance jumping, MX, off-road, trial, FMX, skate, MTB, wake, surf, snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Ripper, available in the UK, Ireland, France, Monaco, the Netherlands, Belgium, Luxembourg, Sweden, Finland, Italy and Spain. Ken Block digs ‘em – so will you. On the Net at www.monsterarmy.com and www.monsterenergy.com.

Press Enquiries

Press enquiries including any requests to schedule interviews, photo shoots or other appearances should be directed to Jimmy Goodrich. Jimmy@kaoseurope.com or +44(0)207 226 8787.

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