Monster Energy and MotoGP rookie Marco Simoncelli announce a partnership, which will see the Italian two wheel star rock the M-claw on his lid for his first season in the premier class of motorcycle racing.

Qatar 10th April 2010 – Monster Energy are proud to unveil the latest addition to its legendary two wheel family as Marco Simoncelli joins the Monster Army in time for his MotoGP debut. Well known for his unyielding lust for racing and the ability to enjoy himself on and off a bike, Marco and Monster make an obvious match and are set to turn heads over the course of the season.
Whether it’s his style of riding, the hairdo or his already huge character that takes the headlines, there’s little doubt that Marco belongs here. Having started winning 125cc races aged 17, Marco started climbing the ladder to stardom the moment he straddled his first machine and is now ready to be a part of the spectacle of bike racing’s premier class. His opening season in the top flight is set to be an explosive combination of great riding plus good fun and his natural appeal to fans worldwide draws more than a little comparison with the legend that is Valentino Rossi – a fellow Monster Energy rider.
“I think Marco’s energy and sheer passion for racing is a massive addition to the sport and reflects so much about what we want to achieve within GP” commented , Marketing Director of Monster Energy Europe. “With the likes of Valentino, Tech 3, Aleix Espargaro and now Marco part of the family we’re looking forward to another great year of entertainment in MotoGP and it’s junior classes, where our riders are also challenging for titles”.
“The step into MotoGP is a huge moment in my racing career and I’m buzzing about getting the season started in Qatar…” added Marco “I know there’s a lot to achieve still but I’m super grateful that I have the best possible support from Monster Energy. I like their style and I think we can balance some serious racing with fun.”
Follow Marco and the rest of the Monster Army over the course of the season with exclusive content available on www.monsterarmy.com and www.monsterenergy.com from Qatar onwards.
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About Marco Simoncelli
23-year-old Marco enters his first season in MotoGP having won 12 250cc races in his last 2 seasons in the class and with the 2008 title in his trophy cabinet. Racing for San Carlo Honda Gresini he’s tipped to be a strong prospect for a factory ride in 2011 such is his meteoric rise through the sport. Marco won his first 125cc race in Jerez 2004 before making the jump to 250s soon after in 2006 before he stole the headlines in 2008 and 2009.

About Monster Energy
The no.1 by-volume sales energy drink in the United States, Monster Energy supports the sport. Be it MotoGP, Formula 1, Superbikes, supermoto, skis, boards, snowmobiles, SX, rally, insane distance jumping, MX, off-road, trial, FMX, skate, MTB, wake, surf, snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Ripper, available in the UK, Ireland, France, Monaco, the Netherlands, Belgium, Luxembourg, Sweden, Finland, Italy and Spain. Marco Simoncelli digs ‘em – so will you. On the Net at www.monsterarmy.com and www.monsterenergy.com.

Monster Energy 125cc, Moto2 and MotoGP riders
MotoGP: Valentino Rossi, Tech 3 (Colin Edwards & Ben Spies), Marco Simoncelli
Moto2: Toni Elias, Andrea Iannone
125cc: Bradley Smith, Pol Espargaro

Notable Additional Monster Motorsport Riders/Drivers
2 wheel: Cal Crutchlow, James Toseland, Nate Adams, Ricky Carmichael,
4 wheel: Mercedes GP (Michael Schumacher & Nico Rosberg), Ken Block (Monster Energy World Rally Team), Robby Gordon, Paul Tracy

Press Enquiries
Press enquiries should be directed to Jimmy Goodrich. Jimmy@kaoseurope.com or +44(0)207 226 8787.