Skullcandy strikes an aural coup and announces a partnership with Jay Z’ Roc Nation. The power of this alliance will push style and sound to new levels and redefine the music listening experience.

Shawn “JAY-Z” Carter commented, “Our passion is creating amazing music.  We’re dedicated to delivering the best in live performances.  Now with the Roc Nation / Skullcandy partnership, we’re offering the best way for people to experience the soundtrack of their lives.”

First up in this venture is the Roc Nation Aviator. The new headphone is designed with superior metals, polycarbonate headphone cups, plush memory foam ear cushions and premium materials previously only seen in the realm of high-fashion eyewear.  Utilizing top-grade components, the Aviator’s replication of studio music delivers a phonic experience with clarity and pure fidelity.

“This partnership is an incredible opportunity for Skullcandy,” added Rick Alden, Skullcandy CEO. “By teaming up with Roc Nation on both the creative and marketing direction of these products, we are able to set the bar at a new high-challenging the future quality of what emerges in the industry from here on out. ”

Look for the highly anticipated Roc Nation Aviator headphones dropping in Europe at the end of September 2010.

About Roc Nation

In April 2008, Live Nation – one of the largest producers of live concert tickets in the world partnered with entrepreneur Shawn “Jay Z” Carter to create Roc Nation. Roc Nation is a fully functioning entertainment company, including artist, songwriter, producer and engineer management, music publishing, touring & merchandising, film & television, new business ventures and a music label.

for more information, contact Kazmira Krawchuck: kaz@kaoseurope.com; +44(0)207 226 8787