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Monster Energy Launches ‘Earn Your Stripes’ With The Monster Army

A brand new digital campaign has mobilized the Monster Army. Catch the first two episodes of Earn Your Stripes set in Ibiza and Hossegor. The films are available on general release from today at Monsterarmy.com and across the web.

November 16th, 2010, London— Monster Energy Europe and their online action sports community Monster Army launch Earn Your Stripes, a digital film project showcasing action sports talent from the Monster Army and their passion for a kick-ass goodtime.

Earn Your Stripes brings together recruits from all ranks of the Monster Army. Monster’s world class pros, aka ‘The Generals’, mix it with up and coming Army recruits to test their ability to shred during the day and survive the party by night. Earning their stripes is something any member achieves through bagging tricks but just as importantly, taking the same attitude into how they attack any aspect of their lifestyle.

Earn Your Stripes is set in killer locations across Europe, featuring a cross section of action sports. The first episode was shot in Ibiza, featuring wakeboarding sensations and Monster Generals Nick Davies and Nico von Lerchenfeld, who test the metal of Monster Captain Rocco Van Straten. After an epic day behind the boat the boys hit the Ibiza Rocks closing party where it goes off.

The second episode based in Hossegor, Europe’s most famous surf spot, features Monster Generals Marc Lacomare and Benjamin Sanchis. They meet up with surfer rookie and Monster Captain William Aliotti for some surfing, partying and much more. Watch out for a cameo from the legendary Monster Army General Ken Block.

Look out for upcoming films also launching this year featuring BMX in Berlin with Harry Main and Pat Guimez.

Download the films here:

For more information contact:

Kazmira Krawchuk   –   kaz@kaoseurope.com –   +44 (0)207 226 8787

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