Monster Energy Releases A New Episode Of ‘Earn Your Stripes’ – Surfing In Hossegor –

Following last week’s pre-launch of the new digital campaign Earn Your Stripes on, Monster Energy announce a brand new episode dropping today for general release.

November 16th, 2010, London— Set in Hossegor – France, the next Earn Your Stripes episode sees top surfers and Monster Generals Marc Lacomare and Benjamin Sanchis take new recruit William Aliotti under their wing and introduce him to the awesome world of the Monster Army.

Earn Your Stripes brings together recruits from all ranks of the Monster Army. Monster’s world class pros, aka ‘The Generals’, mix it with up and coming Army recruits to test their ability to shred during the day and survive the party by night. Earning their stripes is something any member achieves through bagging tricks but just as importantly, taking the same attitude into how they attack any aspect of their lifestyle.

Earn Your Stripes is set in killer locations across Europe, featuring a cross section of action sports. The second episode launched today was shot in Hossegor – Europe’s most famous surf spot, and features Monster Generals Marc Lacomare and Benjamin Sanchis. They meet up with surfer rookie and Monster Captain William Aliotti for some surfing, partying and much more. Watch out for a cameo from the legendary Monster Army General Ken Block.

Catch up on Episode One set in Ibiza and watch the latest Earn Your Stripes films including behind the scenes footage at Look out for upcoming films also launching this year featuring BMX in Berlin with Harry Main and Pat Guimez.

Download the films here:

About Monster Energy: The no.1 by-volume sales energy drink in the United States, Monster Energy supports the sport. Be it FMX, skate, MTB, wake, surf, snow, BMX, WRC, MotoGP, Superbikes, supermoto, skis, boards, snowmobiles, SX, insane distance jumping, MX, off-road, trial – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Ripper, Monster Khaos, available in the UK, Ireland, France, Italy, Spain, Germany, Austria, Monaco, the Netherlands, Belgium, Luxembourg, Sweden, Finland, Norway, Hungary, Bulgaria, Czech Republic, Slovakia, South Africa and UAE. The Monster Generals dig ‘em – so will you. On the Net at and

For more information contact: Kazmira Krawchuk,; +44 (0)207 226 8787.

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