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Small Paul – new baby range for Paul Frank

The bright, happy world of Paul Frank and the style and advanced design of Elodie Details, have combined to create the Small Paul Baby Products range.

With products adorned by your regular superpal and monkey-business extraordinaire Julius, the Small Paul range consists of innovative and truly uniquely designed dummies, dummy holders, bibs, bottles, pushchair pals and blankets.

Elodie Details CEO, Linda Sätterström said, “Paul Frank Industries and Elodie Details shared the vision to offer products that help kids enter the world with style and comfort whilst making families smile. We are thrilled to collaborate with one of the worlds leading lifestyle brands”

“Those who have grown up with Paul Frank are now becoming parents, aunties and uncles and even a few grandparents. The Paul Frank baby products range is perfect to inspire a new generation with our youthful, fresh and above all fun approach” said Ryan Heuser, Chief Creative Officer, Paul Frank.

The Small Paul range will be available at Selfridges and other good retailers across Europe from mid-February.

About Paul Frank Industries (PFI)
Recently acquired in 2010 by Saban Brands, Paul Frank Industries began as a Lo-Fi accessories company in a SoCal beach town garage, and has steadily grown into a globally recognized, iconic brand. Creating relationships through exciting collaborations and strategic licensing partnerships, today Paul Frank merchandise includes apparel and accessories for all ages, books, stationery, eyewear, home décor, bicycles and more. PFI features artistic and entertaining designs inspired by their love of avant-garde, modern influences and everyday objects. Paul Frank products are available at world renowned retailers including Nordstrom, Bloomingdales, Macy’s, Fred Segal, Colette, Selfridges, Beams and flagship Paul Frank store locations. To see what’s new and exciting at PFI, visit www.paulfrank.com.

About Elodie Details
Elodie Details was formed in Stockholm, Sweden in 2005 around the idea that a dummies clip could be more than just a way to keep dummies from getting thrown about. The idea struck a note with consumers all over Europe, and today the brand incorporates a wide variety of baby products, ranging from pacifiers to foot muffs. Elodie Details aim to create a place where we believe in the importance of the little things, and their inherent capacity to make our everyday life more beautiful and fun. Their mission is to try and elevate all the indispensible little products of everyday baby life in to the stylish accessories they all have the potential to be.

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