Article

LG

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We were globally appointed by LG to consult on the brand’s sponsorship of the FIS Snowboard World Cup including the preparation of a European Activation Plan.

Also tasked to activate the proposed FIS London Big Air, we started by forming a partnership for the FIS and LG enabling the creation of the LG London Freeze at Battersea Powerstation, a partnership which continued for 3 years. Event activation included a UK wide LG airbag tour, at event experiential, pro rider ambassadors and a significant digital and social networking campaign.

“Thanks again to the KINC team for implementing an excellent event at 2009 Freeze and delivering top flight PR results for the second year. Great work all round”

Mike Tew Advertising / Media Manager

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