Video content is without question one of the most influential and growing mediums in the digital space right now. Short-form video content, in particular, caters perfectly to modern audiences. Platforms like TikTok, Instagram Reels, and YouTube Shorts have become popular for their easily “snackable” content. These formats are highly effective at grabbing viewers’ attention and quickly conveying a message.
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In celebration of the 70th anniversary of New Era’s iconic 59FIFTY cap, a star-studded banquet was hosted at The NED, epitomising the brand’s enduring legacy and influence in music, fashion and culture. KINC was entrusted with the pivotal role of ensuring that top-tier talent attended the event, focusing on a diverse array of artists spanning different music genres. This featured notable talents such as Dizzee Rascal, Cristale, Young T & Bugsey, Antslive, Rushy, Flava D, J1, and KidWild, creating a dynamic blend of OG icons and rising stars.
KINC lead the opening of the new Charles Tyrhwitt store on Regent Street, running a wide-reaching press plan that included interviews with both the CEO and Founders of the company across a range of titles in the business news, national and lifestyle spaces, and hosting an event at the new store to showcase the brand’s latest collections.