Skullcandy signs deals to become the first commercial partner of Global Radio’s Capital Xtra Station.

Capital Xtra, the new name for urban music station formerly known as Choice, launched two weeks ago with presenters including Tim Westwood and Craig David.

The four-month deal with the station started on Monday and will promote Skullcandy through on-air advertorials, station promotions, events and digital activity.The promotion will take the form of three bursts of on-air activity, which will each direct listeners to the Capital Xtra website to enter competitions to win products from Skullcandy.

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