Article

SKULLCANDY KICKS OFF NEW GLOBAL FOOTBALL INITIATIVE

Skullcandy has secured deals with a host of footballing giants from across the world to launch a range of exclusive headphones that launch globally on the November 1st 2013.

The pioneering headphone brand has teamed up with six of the world’s most emblematic football clubs to create Skullcandy FC. The program includes: FC Barcelona (Spain), Chelsea Football Club (UK), AC Milan (Italy), Olympique de Marseille (France), Club Atlético Boca Juniors (Argentina) and Club Atlético River Plate (Argentina).

The range of Skullcandy’s Hesh 2, Ink’d and Uprock models feature each team’s logos and kit colours. They will be available in the club’s fan shops, at selected sports retailers and on Skullcandy.com

The campaign, ‘The Music Of Football Infects Us All’ is a tribute to the fans of each club and the music that they create on game day., making each match an experience and each stadium a special place..

Commenting on the launch, Thierry Peuchot, Marketing Director for Skullcandy Europe said: “Skullcandy has been intrinsically involved with the world of team sports across the globe through its collaborations with NBA and Major League Baseball. As we expand to Europe and Latin America, it’s only natural to turn to the world’s most popular game. We’re really excited to launch with some of the world’s greatest clubs.”

Skullcandy also recently announced Brazil and Paris Saint-Germain captain Thiago Silva as their new ambassador. Skullcandy gave the Brazilian captain a customized headphone created exclusively for him on the eve of the FIFA Confederations Cup Brazil 2013, and a fresh set for the 2013/14 European club season.

Get in touch to find out how we could help your brand unlock an audience