Article

Skullcandy Unveils Sport Performance Collection – Ultra Secure and Athlete Tested

Kyrie Irving_2014_Sports Performance Campaign_Push Play_Method_Yellow_S2CDGY-411_6154Skullcandy, the original performance and lifestyle audio brand, today unveiled its Sport Performance collection. Designed and tested by the most demanding competitors in the gym, on the field, the slopes and in the streets, Skullcandy Sport Performance (SSP) is designed to stay in the ear – no matter what.  Unparalleled stability for the toughest of athletes who not only enjoy pushing limits but also understand the power of music to enhance performance and unlock play.

The Sport Performance collection consists of two styles, the Method and the Chops Buds – each designed to deliver your music and motivate you to perform at the highest level.

With lightweight durable construction, sweat-resistant materials and Sticky Gels™, a proprietary innovation that makes the ear gels 30% more secure than standard gels when you sweat, Skullcandy’s Sport Performance collection ensures that the earbuds not only stay in place during the most intense workouts, but also deliver flawless sound quality of the athletes favourite music to boost their athletic performance.

Skullcandy’s Sport Performance collection boasts a myriad of additional product features and technologies that appeal to all types of athletes, including; off-axis and fix technologies, which provides an angled port that fits into the ear better than standard buds and an optimised shape to create an unmatched secure fit.  Finally, Skullcandy’s Supreme Sound produces tonal balance consisting of attacking bass, warm, natural vocals, and precision highs that sound clean and spacious.

“When designing our new Sport Performance products, we wanted to create headphones that would withstand the toughest workouts without creating any kind of distraction for the athlete using them,” said Hoby Darling, CEO of Skullcandy. “The culture surrounding these sort of high intensity workouts has been disruptive in the worlds of sport and training and we worked tirelessly to ensure these products could withstand relentless strength and conditioning drills without losing their grip or distracting the workout in any way. Unmatched stability and next level sweat proofing were two qualities we were going for, and after endless testing with the most demanding athletes in the world, we built what we feel is a game-changing product in the category.”

Get in touch to find out how we could help your brand unlock an audience