Skullcandy launched its new headphone, the Grind with an exclusive performance from UK band, Pretty Vicious at the iconic Dean St. Studios in Soho, London.

The studio has played host to the likes of David Bowie, T-Rex and Ed Sheeran. Guests, which included those from sport, music, tech, fashion and retail, were invited to sample the Grind through the recording studio’s world-class mixing desk.

The Grind headphone is the ultimate hookup. Built with a low profile, classic design, one-button TapTech functionality and premium materials, Grind delivers everything you would expect from a premium headphone without the premium price tag. To celebrate the launch, exclusive events were held in Germany, Sweden and the UK.

“In the current market, consumers are paying over £150 for on-ear headphones that are average in their build and audio quality – they are getting a sub-par product with an inflated price tag. We set out to over-deliver on what the customer has come to expect and the results have exceeded our expectations,” said Skullcandy Chief Commercial Officer, Sam Pascel.

The Grind is available online and at select retailers nationwide. For more information about Grind please visit: www.skullcandy.com