KINC selected to steer Dunlop Tyres rebrand
KINC has been appointed by Dunlop Tyres to develop a high-energy PR campaign to support its new brand positioning.
Following a multiple agency pitch process KINC will begin work from March 2015 on integrating current and new Dunlop ambassadors into a new brand positioning PR initiative that will target lifestyle and consumer media.
Kate Rock, Consumer and Brand PR Manager at Dunlop Tyres, said: “The purpose of our campaign is to enhance our new brand platform and positioning. Dunlop is forever forward. We have asked KINC to deliver a high-energy, performance-driven PR campaign, which highlights our success in motorsport as well as our technologically advanced nature. We are looking forward to developing a strong working relationship with the team at KINC and executing an innovative PR campaign.”
Paul Knipe, Managing Director of KINC, commented: “We’re super-pleased to be working together with Dunlop on this project. The brief gave us loads of scope to develop a creative edge and we look forward to executing an exciting campaign.”