Dunlop Tyres reveal elite athletes’ brains are 82% faster
New Dunlop Tyres campaign shows the brain performs 82% faster in some people when placed under intense pressure
KINC has launched its first campaign with Dunlop Tyres with a new study that reveals how an instinctive part of the brain performs 82% faster in some people under intense pressure.
A gruelling series of physical and mental tests commissioned by Dunlop Tyres in partnership with UCLs Professor Vincent Walsh, showed that extreme sportspeople performed substantially better than members of the public in tests requiring the Parietal Cortex, one of the key areas of the brain that controls how fast your reactions are.
Dunlop designed the study to find out how important mental performance is when coping with high-pressure conditions, whether they are everyday challenges or dangerous adrenaline fuelled situations.
The study had five professional extreme athletes and five members of the public performing a series of tasks under a variety of external mental and physical pressures.
The professional group included multiple Isle of Man TT winner John McGuinness, world famous free climber Leo Houlding, motorsports driver Sam Bird, wing suit athlete Alexander Polli and skeleton bob gold medalist Amy Williams. These athletes need to have skills that help them perform under immense pressures, but similar traits can exist in people from all walks of life.
The study revealed an exceptional advantage for the extreme sportspeople. In a timed visual task that required the participants to react quickly to identify a series of shapes and patterns after being placed under physical pressure, they were 82% quicker than the members of the public. This can often mean the difference between success and failure in high-risk situations.