New Era was the Official Cap Partner for Outlook and Dimension festivals
New Era was the Official Cap Partner for Outlook Festival for the third year and secured the same partnership for Dimensions Festival for the first time through New Era’s European music agency KINC.
The partnership saw the streetwear brand produce a collaborated 9FIFTY collection specifically for the festival. The Outlook Festival x New Era Europe caps came in three colourways with the Outlook Festival logo embroidered on the front and the New Era Flag on the side. Artists were given these caps and many were seen wearing them during their sets – giving New Era unprecedented brand exposure at a festival.
Outlook Festival (2-6 September) is the largest Soundsystem Culture festival in Europe, bringing together the biggest names (including SBTRKT, Jurassic 5 and Roni Size Reprazent) from the most vibrant and cutting edge dance scenes around.
Dimensions Festival (26-30 August) is an underground electronic music festival with a higher technical specification of sound systems than any other festival of its size, featuring artists including Four Tet, Little Dragon and George Clinton. Both festivals are set in an abandoned fort perched above the Adriatic sea, on a beach in Pula, Croatia.