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Dunlop tows wakeboarder across a flooding causeway in spectacular new tyre challenge

KINC worked with Dunlop to create a unique stunt which saw a World Champion wakeboarder towed by a car across a treacherous stretch of road, the iconic Holy Island causeway, as it flooded in a unique challenge for Dunlop’s new Winter Sport 5 tyre.

The causeway can flood in just a few minutes and over a hundred cars have been lost to the tide on the road. Dunlop designed the challenge to put the tyres under extreme pressure and push their performance to the limit in extreme wet weather circumstances. During the challenge the tyres were subjected to road conditions so severe that the surface water became deep enough to wakeboard on.

Located in the North East of England, The Holy Island causeway is a 1km long tidal road that connects the historical site of Lindisfarne to the UK mainland. The causeway floods twice a day as the tide sweeps in from the North Sea and covers the road within a matter of minutes.

Monster Energy athlete, Nick Davies wake-boarded behind the car driven by the current British Touring Car Championship rookie of the year, Josh Cook. The challenge was attempted two hours after the ‘safe’ crossing times ended and the pair had to reach the other side in time to avoid being washed away by the incoming tide.

The leading high-performance tyre brand created the challenge to celebrate the launch of its new Winter Sport 5 tyre that offers excellent grip and performance to combat a variety of winter driving conditions, including wet, ice and snow-covered roads.

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