Astro Gaming selects KINC to unlock new audiences

Astro Gaming has appointed KINC as its first marketing agency in the UK. KINC has developed a PR and Marketing strategy to target new audiences for the brand.

Creating premium video gaming headsets and equipment across multiple platforms, Astro is currently used by gaming professionals and core gaming enthusiasts, whilst being recognised as the Official Audio Gaming Headsets of the hugely popular Call of Duty: Black Ops III.

KINC will begin work with Astro Gaming from February 2016, rolling out a strategy for the brand aimed at unlocking broader consumer and lifestyle audiences and further gaming segments.

Neil Schofield, Skullcandy International Business Manager, EMEA Gaming stated: “Following our success in the U.S we are re excited to continue the brand growth of Astro Gaming in the UK. Whilst appealing to our core fans our strategy looks at incorporating different consumer groups.”

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