Sole Technology have appointed KINC to handle their PR, influencer and media activity throughout the UK following a competitive pitch. KINC will be primarily focusing on the etnies and éS footwear and clothing brands.

With roots in skateboarding, etnies and éS have developed over the past 25 years to command a significant place within streetwear fashion. KINC has been appointed to continue that trend, unlocking new fashion and lifestyle audiences across diverse media channels and communities.

Bas Janssen, EMEA Marketing Manager said, “We’re excited to have KINC as part of our team. They understand our roots and come armed with a wealth of experience in widening the reach and appeal of lifestyle brands. We’re looking forward to working together to grow our key brands.”

KINC Managing Director, Paul Knipe said, “We’ve admired Sole Technology for many years and having the chance to work together is a great opportunity for the agency. Both the etnies and éS brands have influential stories to tell and we look forward to making a positive impact on their business.“

The appointment is effective immediately with KINC now available for all media and influencer enquiries.

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