SCUF has appointed KINC to handle their PR, influencer and media activity throughout the UK, France and Germany. KINC will be primarily focusing on consolidating SCUF’S growth in Europe and expanding the awareness of their state-of-the-art controllers onto new gaming audiences.

Scuf Gaming, a global leader and innovator in esports, provides top-quality tactical gear for elite gamers. The brand has earned the trust of the vast majority of top professional gamers thanks to the revolutionary, cutting-edge technology of their controllers for consoles and PCs.

Sarah Taylor, the Scuf Gaming EU Director, said: “We have selected KINC to join us on this exciting new phase of our business. The SCUF controllers are already the choice of over 90% of elite gamers, and we want to bring the benefits of our products to the next level of consumers. We believe KINC is the perfect partner for this challenge given their proven ability to unlock new audiences.”

Paul Knipe, KINC Managing Director, said: “SCUF is the undisputed leader of gaming controllers, and we are proud to accompany them in their pan-European expansion towards new consumers. We are looking forward to helping them build awareness of the brand and transitioning from the core gaming community towards a more mainstream lifestyle audience.”

The appointment is effective immediately with KINC now available for all media and influencer enquiries. 

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