NEW ERA AND MOODYMANN DROP LIMITED EDITION DETROIT INSPIRED COLLECTION

Icon of house music Moodymann, has collaborated with lifestyle brand New Era to create a limited edition collection. The range includes three pieces of headwear; a wool Adventurer hat, a fully reflective, reversible bucket hat and a classic 9FIFTY cap. 

Also available in the collection is a long-sleeved t-shirt, and premium wool varsity jacket with design details including Moodymann’s signature, iconic KDJ Records logo and the beloved Detroit Tigers Old English ‘D’.  

Alongside the collection, New Era has released an extended Moodymann documentary which gives a rare insight into the elusive musician’s daily life, passions and inspirations. Filmed in London and Detroit this year, Moodymann delves into little known aspects of his life, from the influence of his parents’ musical taste on his own sound, and the early days of launching KDJ Records and Mahogani Music. 

Some of Moodymann’s closest friends and peers also appear in the documentary including Amp Fiddler, ‘Mad’ Mike Banks of Underground Resistance and Norma Jean Bell. Guiding the narrative is long-time friend, Gilles Peterson, who was the first to interview Moodymann back in 2007, and remains one of only a few to have been granted that access. 

Speaking on the collaboration, Moodymann says, “I first met the New Era team at Dimensions festival back in 2015 and we started casually talking about custom bucket hats. We stayed in touch and a couple of years later I flew to their London office to design this collection. Using the Detroit Trademark English ‘D’ was the most important element to me. I always want to support my city.  I keep Detroit dust under my feet no matter where I‘m standing” 

New Era are passionate about supporting musical talent, from up-and-coming artists to globally recognised names. Their custom music collaborations have included limited-edition collections with acts like Rag N Bone Man, Yung Lean, and grime artists including D Double E, Tempa T, and Novelist. 

Shop the collection now at: http://www.neweracap.eu/ prices starting from £30. 

Get in touch to find out how we could help your brand unlock an audience