KINC has been appointed as the retained PR, influencer and experiential agency for Swedish outdoor lifestyle brand Klättermusen after a competitive pitch. KINC will focus on raising brand awareness and appeal to core outdoor and lifestyle audiences in the UK.

Since 1975, Klättermusen has crafted durable outdoor clothing and backpacks. To create the world’s most refined mountaineering equipment, Klättermusen focuses on design, optimising every single element, including using organic or recycled materials to minimise the footprint on the planet. Klättermusen has a vision of becoming the best brand in the world at making premium, high-quality performance products designed for global users, and in connecting them through real experiences.

Ida Holmen, Global Marketing Manager at Klättermusen said: “It’s an exciting time in our brand journey where we continue to communicate strongly to our core outdoor audience while at the same time engage a broader lifestyle consumer. KINC’s expertise in defining audiences and developing strategy to reach them effectively was immediately evident and we look forward to partnering with the agency and growing our UK business together”.

Paul Knipe, KINC Managing Director, said: “We’re excited to join Ida and the team at Klättermusen. There are so many stories to tell around the brand’s history, design, quality and care for the environment to UK consumers who will resonate with Klättermusen’s authentic relevance”.

The appointment is effective from June 1st with KINC now available for all media and influencer enquiries.

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