KINC APPOINTED AS UK PR AGENCY FOR PIAGGIO
KINC are pleased to announce we have been appointed as UK PR agency for The Piaggio Group following a dedicated pitch process. KINC will be working across the Piaggio range including Vespa, Moto Guzzi, Aprilia and Piaggio brands.
KINC MD Paul Knipe said, “It’s an honour to have been selected by The Piaggio Group to be responsible for the communications of such significant motoring brands. We’re excited by the opportunity to unlock new lifestyle audiences for Piaggio identified through consumer insights and can’t wait to get started.”
The Piaggio Group UK Marketing Manager, Luca Massei said “KINC stood out as understanding the complexity of the various audiences across the Piaggio brands. I was impressed by the way KINC segmented and understood our audiences and demonstrated how they would creatively appeal to and reach each one.”
KINC will be responsible for all media channels and influencer opportunities effective immediately.