This year, Moto Guzzi, celebrates its 100 year anniversary – a century of pride, tradition, passion, and magnificent motorcycles all built in Mandello del Lario. Established in 1921, a century of history has followed; 100 years of spectacular motorcycles, victories, adventures and iconic characters that have built the legend of the Eagle Brand.

Moto Guzzi motorcycles are known for their stylish design, outstanding construction quality and state-of-the-art technical content. Each Moto Guzzi is created keeping with this strong identity, skillfully balancing a classic, evocative style with cutting-edge technical equipment, reflecting a construction philosophy in which style, simplicity and practicality make for an unfiltered relationship between motorcycle and rider.

100 Years of History 

It was 15th March 1921 when the “Società Anonima Moto Guzzi” was established with the goal of “Manufacturing and selling motorcycles and any other activity connected to the metal mechanical industry”. In memory of one of the founders’ brothers in arms, the eagle with spread wings was chosen as the company’s symbol. 

And so, the operational headquarters were opened in Mandello del Lario – in the same plant where Moto Guzzi are still produced to this day. In those early years, Moto Guzzi’s wind tunnel was opened – the first in the world in the motorcycling segment, which can still be visited in the Mandello plant. It was here that extraordinary designer Giulio Cesare Carcano created the 285 km/hour Otto Cilindri (in 1955) and the prototypes that, between 1935 and 1957, won no fewer than 15 world speed titles and 11 Tourist Trophies.

In the ’60s, after the Stornello and Dingo light motorcycles, Moto Guzzi breathed life into the 700cc 90° V-twin with cardan shaft final drive, destined to become the very symbol of the Manufacturer from Mandello through legendary models like the V7 Special, V7 Sport, California and Le Mans. This engine has been consistently evolved and still features in the most popular modern Moto Guzzis such as the V7 and V9 range in the Roamer and Bobber versions and the V85 TT traveller, the first ever classic enduro in the world.

A Year of Celebration – The Centenario Livery and GMG 2021 

In honour of the anniversary, Moto Guzzi have launched a special limited edition ‘Centenario’ celebratory livery on the V7 and V85 TT models, available now from and local dealers. The colour scheme and aesthetics pay homage to the 8-cylinder 500 Bialbero of 1955, with a satin-finished metal fuel tank, green fairing, a leather seat and a specifically crafted 100Y Moto Guzzi logo for a golden finish. 

These colours also characterised the 350 Bialbero, one of the most victorious bikes in history, the unbeatable dominator of the 350 class in World Championship GP Motorcycle Racing, with the amazing record of 9 consecutive world titles (5 Rider and 4 Manufacturer) from 1953 to 1957. 

As part of the centennial year, Moto Guzzi will also bring back the GMG (Giornate Mondiali Moto Guzzi), from 9th – 12th September 2021 in Mandello Del Lario, for the first time in 10 years. This must-attend event for any motorcycle enthusiast will see tens of thousands of enthusiasts gathering from all of the world to experience a unique and unforgettable event. More info about the GMG event can be found on 

In the past 100 years Moto Guzzi has earned its place in the history books, and today, the brand continues to create, refine and inspire. Standing on the shoulders of the original members of the “Società Anonima Moto Guzzi”, and growing from the vision, knowledge and dedication of all those who’ve been part of the journey so far, the legend of the Eagle Brand continues to evolve. 

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