Working with some of the biggest and most authentic musical talent across Europe, we’ve helped New Era launch their latest campaign: The Music Generations. This celebrates the brand’s journey through culture by championing pioneering artists across every genre. To showcase this, we partnered with some of the best musicians around right now, from the originals who did it first to the newcomers who are on their way to the top. 

With talent like AJ Tracey, Easy Life, Elias and Alpha Wann, each artist designed multiple pieces of custom headwear, which were released in partnership with local retailers for fans to purchase. This rolled out along with short films on social media detailing the design process and the artists’ long-term passion for the brand. 

Working with credible and authentic artists meant that not only was the reach significant on this campaign, but we were also able to further enhance New Era’s credibility and recognition in the music space, building on an already iconic legacy. 

Check out the New Era Music website for more.