KINC launches Jägermeister’s ‘Coffee Haus’ – a coffee shop by day, a club at night!
To get consumers talking about Jägermeister Cold Brew, we launched the Coffee Haus with a mysterious billboard in East London. It featured a giant Jägermeister bottle dispensing Caravan coffee beans which unveiled a unique and unexpected space… the Jägermeister Coffee Haus.
Brimming with the unmistakable vibe only a Jäger activation can bring. The branded Coffee Haus was packed to the rafters for two days serving complimentary coffee and Jägermeister Cold Brew Coffee shots.
At night the Coffee Haus was transformed into a bar, guests were invited to party the night away, whilst enjoying Jäger espresso martinis.
As word spread across Shoreditch of the unexpected pop up, members of the general public, influencers such as Hannah Louise, Heidi Petit, Joshua Brown, and Stefani Nurding, media including London On The Inside and brand partners dropped by to take in the experience.
Due to London’s success, we took the Coffee Haus on tour and landed in Manchester’s Northern Quarter. We extended the caffeine-fuelled entertainment and enjoyment to four days.