KINC activated the No More Rules campaign engaging multiple media platforms across print, online and social media. Keeping the Charles Tyrwhitt consumer at front of mind, we partnered with The Times and Ape To Gentleman on two features highlighting hybrid dressing and key products through high ranking, high traffic, multi-product SEO editorial.   

We also partnered with London mixologist Rich Woods and hosted a launch event at Eve Bar in Covent Garden.

The campaign achieved a reach of 8.4 million with a total of 44 clippings across print, online and social media and achieved click through and sales KPI targets.