In celebration of Skullcandy’s newest launch, the SLYR, SLYR PRO AND PLYR headsets, we planned and executed a full immersive brand launch. The purpose of the event was to get media, retailers and influencers feeling, experiencing and celebrating the new products, specifically the limited edition street fighter headsets.

we sourced Platform Gaming as the event location and led on the full venue branding and personalisation. During the event, we also held a professional gaming tournaments for press and influencers to enter and get involved in.

The venue had the full range of products available to be trialed by guests and the event was the first opportunity for influencers, media and retailers to trial the limited edition Street Fighter launch.