We kicked off the festive season with an unforgettable Christmas activation with our client Fireball, the number-one shot brand from the US, at Broadway Market’s popular Cat and Mutton pub in London.

Celebrating the newly released ‘FireKeg’ – a keg of Fireball Cinnamon Whisky Liqueur containing 140 shots – unsuspecting drinkers at the pub were thrilled when Big Narstie took to the floor with a FireKeg and a microphone for an impromptu Christmas karaoke evening, creating a unique and memorable experience for everyone present. The highlight of the evening was a spontaneous and nostalgic singalong featuring the Melodees from Heaven Gospel Choir, creating an atmosphere that resonated with both Big Narstie’s dynamic persona and Fireball’s lively brand identity, spreading the infectious energy onto the market.

The collaboration between Fireball and Big Narstie showcased a perfect blend of irreverent fun, bringing a new and exciting dimension to the UK scene. Fireball leveraged this partnership to infuse the UK market with its distinct festive spirit. The activation successfully captured the essence of both Big Narstie and Fireball, leaving a lasting impression on attendees.