KINC organised the collaboration between Timberland and emerging artist Pip Millett, setting the stage for a dynamic fusion of music, fashion and authentic storytelling. KINC spearheaded Timberland’s new ‘Find Your Superpower’ campaign, working closely with the artist.

With Pip at the centre, the collection embodied the spirit of a modern-day superwoman showcasing all of Timberland’s newest pieces. Throughout the partnership, KINC also orchestrated a variety of initiatives, spanning from captivating campaign shoots to intimate acoustic performances and a chic London Fashion Week appearance.

In 2024, the collaboration reached new heights as Timberland became an integral part of the shoot for Pip’s latest music video: “Fight You” further solidifying their bond. Additionally, KINC produced a variety of social first content for Timberland and Pip, including a “Day in the life of Pip” in London, showing the role Timberland plays in her daily adventures as well as shoots featuring the icon boots (Pip’s favourite) and Timberland’s new SS24 collection.

Looking ahead, the partnership between Timberland and Pip Millett promises exciting developments. As Pip continues to evolve as an artist, Timberland remains dedicated to supporting her journey and amplifying her message of authenticity and empowerment. The Timberland x Pip Millett collaboration exemplifies the perfect blend of music, fashion, and individuality, setting a new standard for creative partnerships in the industry. Stay tuned as this dynamic duo continues to grow and inspire us all.