As a new year and new season of rugby rolled in, KINC worked with our long time partners Charles Tyrwhitt, to bring to life their partnership as the Official Formalwear partner of England Rugby.

KINC developed a strategy to deliver an engaging experiential activation on ground at Twickenham Stadium, supported by a content series that brought England hero, and Charless Tyrwhitt ambassador Matt Dawson, together with Talksport host Charlie Baker.

Matt and Charlie drove themselves to the first game of the series at Twickenham talking all things life and rugby along the way, during which KINC captured and created a “Carpool” style content piece in the new Audi Q7 supplied by Audi UK.

Once at the ground, the back of the Q7 opened to reveal the ultimate Tailgate picnic setup, complete with our very own Tyrwhitt Pilsner on tap, pork pies, sausages rolls and all the banter people could get in car park under the shadow of England home ground.

KINC lead on the full integrated campaign from strategy creative, event and content production through to content distribution, social media management and talent acquisition.