The Community Age of Marketing. It’s time for brands to connect.
Community, a concept that is especially meaningful to Gen Z, has gained unique importance for marketers in recent years. We are now reaching a point in which community will be increasingly used by brands as a way to connect with their audiences, a ‘Community Age’. This concept has quickly built momentum, and especially since the pandemic and its impact on social life, community has been cemented as something that will connect people and brands more and more.