The Marketing Conundrum for Lifestyle Brands During Times of Crisis

In the marketing world, the Covid-19 pandemic isn’t the first global disaster or financial meltdown in recent times where we’ve had to confront the question; “Should I pull my marketing budgets, sit this one out and save money or should I remain active, present and continue to spend?”
In this white paper KINC explores the current marketing conundrum of spend vs. save, and explores best practice for lifestyle brands during these turbulent times.