USC Fashion: The USC Fits Campaign

Video content is without question one of the most influential and growing mediums in the digital space right now. Short-form video content, in particular, caters perfectly to modern audiences. Platforms like TikTok, Instagram Reels, and YouTube Shorts have become popular for their easily “snackable” content. These formats are highly effective at grabbing viewers’ attention and quickly conveying a message.

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Charles Tyrwhitt: Regent Street Store Opening

KINC lead the opening of the new Charles Tyrhwitt store on Regent Street, running a wide-reaching press plan that included interviews with both the CEO and Founders of the company across a range of titles in the business news, national and lifestyle spaces, and hosting an event at the new store to showcase the brand’s latest collections.

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New Era: Exploring Off the Beaten Track Music Cultures Across EMEA

2023 was a memorable year for New Era’s Music Programme. We embarked on an unforgettable journey uncovering the hidden gems across EMEA’s progressive and alternative music scene. Accra, Ghana; Reykjavik, Iceland and Athens, Greece became the backdrop for three content pieces delving deeply into each location immersing viewers in the vibrancy of each culture. Audiences were captured by these unique stories with the content earning:

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