Unlocking a youth lifestyle audience beyond core gaming communities.
Since 2019, KINC has worked with Scuf Gaming, innovator and creator of high-performance gaming controllers, to reach broader gaming communities and grow sales.
Audience
14-24yrs with key communities including football, music and technology.
Markets – UK, France and Germany.
Brief
Improve saliency for the SCUF brand by reaching broader youth audiences.
Outcome
Since April 2019, KINC has worked closely with SCUF to activate existing gaming celebrities, events and SCUF products to new audiences.
In addition, we have worked with marketing assets enabling story-telling directly to new communities. These have included football legend Ronaldinho, an Eifel Tower based FIFA SCUF gaming event in association with Gotaga, and Movember partnership activity.
Process
KINC consults with the SCUF team on how we can adapt marketing initiatives to achieve improved reach and interest. We lead all European press activity.