The Crusher ANC 2 is the second generation of the brands’ classic patented Crusher headset. We were tasked with ensuring there was a pre and post launch buzz across all the top publications in multiple industries.

Alongside this, we also targeted and secured features across multiple high importance Youtube channels helping drive social traction around the launch.

In the space of one week, we were able to secure 51 pieces of coverage across T3, MSN, M!, The Irish Daily Star, Lyd Og Bilde, Elle Sweden, Stuff, Bleeding Cool and lots more!